Year
2019-20
Type
Photo Book
Client
Development Alternatives
Role
Art direction, Creative direction
Year
2021
project category
Branding and Strategy
Client
Nutsoul
Roles
Branding, Strategy and Graphic cum Packaging Design
01 The Brief
To rebrand a dry fruit brand
Nutsoul is a firm engaged in online retail selling of dry-fruits based products. As they grew they felt a need to update the brand to match its pan India growth plans.
02 What we did
Tangio came up with a new identity and created its adaptations for advertisements, social media posts and packaging.
The first challenge was to design a character that would inspire and command respect of the Indian rural folk.
03 The Solution
04Project Statistics
Episodes
VO Artist
Frames
05 The Outcome
The videos and the comics are being showcased around the country.
I came in touch with Tangio during the production of the animated videos and comics on the Ashwa Kumar.
They were passionate, talented and very supportive, it was lovely working with them.
