Year
2019-20
Type
Photo Book
Client
Development Alternatives
Role
Art direction, Creative direction
Year
2019-20
project category
Client
Development Alternatives
Roles
Art direction, Creative direction
01 The Brief
A multistate adult literacy campaign wanted a handy way to showcase the project.
Society for Development Alternatives runs one of the largest adult female literacy projects of the country – TARA Akshar. It has educated more than 2,38,000 women in 11 states across India.
The campaign conducts a six week basic literacy course followed by a 5 month course on the every-day-applications of the earlier course. The course had a unique adult-learning curriculum that used various memory hooks to build on the existing knowledge of the learners.
Development Alternatives wanted to document the project in an innovative yet portable way.
02 What we did
On going through the project details we felt that while the project’s scale and statistics could look impressive, it were individual human stories that could create the real impact.
We proposed conducting multiple photo shoots over two years in the various territories, and present the results in the form of a photobook.
We conducted 3 trips each to four representative villages over the two year period. The villages were spread across different states. The idea was to visually capture the change in lives of the individual women who took the course.
In the first trip we photographed multiple ‘candidate learners’ who showed a promise of visible change. These learners were then tracked and photographed again twice during the two year period.
03 The Solution
04Project Statistics
Project Duration
No. of Locations photographed
States Covered
Total Trips
Total Photographs taken
05 The Outcome
The photobook is being used as a giveaway gift. The individual photographs are being widely used in the organisation’s social media posts and other collaterals.
