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NAVYA
Puberty Kit For Adolescent Girls
Ever seen an Indian girl/woman carrying sanitary pads without being awkward?
Menstruation is seen as a taboo in the Indian society – this restricts not only girls’ access to authentic but also opportunities and resources in general.
Is it possible to make menstruation taboo free for adolescents?
This was the vision that Center for Catalyzing Change (C3) wanted to realise.
design objectives
- To design a brand that represents delivers authentic and actionable information and resources on puberty to adolescent girls.
- To extend the brand to a fun book on puberty for adolescent girls.
- To design an aspirational and enviable puberty kit for girls.
- To design a fundraising landing page for the brand.
- To design print and social collaterals for the campaign.
What we did
01
Brand Name & tagline
A name that would be positive,
aspirational and completely
devoid of shame.
A tagline celebrating
growing-up, in the tone and
lingo the rural adolescents
would connect with.
02
logo
A jubiliant and sparky logo conveying the brand’s energy.
03
THE NAVYA BOOK
A fun-filled light-hearted activity book for the young menstruators. Explaining puberty in bite-sized chunks.
04
Fundraising Landing Page
A page explaing the campaign,
inviting the donations and
thanking the donors.
05
PRINT COLLATERALS
Banners standees, certificates and social media collaterals were designed for various brand related events and campaigns.
06
SOCIAL MEDIA CREATIVES
Social Media Creatives were made for reaching out to potential donors and
popularising the campaign.
outcome
Thousands of kits are being ordered and distributed.
Navya was honoured with the ‘Most Innovative Product in
Menstrual Hygiene’ by ASSOCHAM
PORTFOLIO
Related Work
Csec Campaign
Doctor Wonderful
Let’s get in touch
If you think we can contribute to something you are doing, please feel free to give us a call or drop-in for a cup of coffee!
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New Delhi-110017
Contact Us
Email : ayush@tangio.in
Phone : +919810527653
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