Every brand has a story!
Email
ayush@tangio.inPhone
+91 9810527653Address
B-104, Fourth Floor,
Panchsheel Vihar,
New Delhi-110017
doctor Wonderful
Many women fear judgment and discrimination when seeking maternity care, especially in vulnerable situations.
Women, especially those facing complex challenges like teenage pregnancies, HIV, or socio-economic hardships— often hesitate to seek maternity care due to fear of being judged, misunderstood, or mistreated by healthcare professional. This stigma and lack of empathy can deeply impact their well-being and lead to dangerous health outcomes.
Is there a way out?
To create a healthcare environment where every woman, everywhere, receives respectful, non-judgmental, and compassionate maternity care.
design objectives
- To build awareness about the importance of Respectful Maternity Care (RMC).
- To inspire OB-GYNs to commit publicly to dignity-driven care.
- To provide social validation through certification and visibility.
- To drive conversations and change public perception through mass outreach.
What we did
01
Brand Name & Logo Design
We designed the Dr. Wonderful mix-media campaign that supports Rightful Maternity Care, for our clients – FOGSI and C3. It was an initiative that certified the OB-GYNs who pledged to uphold dignity, compassion, and non-discrimination in their everyday practice.
02
Doctor Wonderful Certificate
We designed the Doctor Wonderful certificate, in 14 languages, which was more than just a title, it was a public promise of care and respect.
03
web design
We desgined the campaign’s landing page – which also featured the dynamic sign-up form and the wall “Wall of Fame” featuring all the ‘Doctor Wonderfuls’.
04
messaging videos
We shot 7 messaging videos – each focussing on a different aspect of the campaign.
- Respectful Care for Physically Impaired Women.
- Non-Judgmental Care for Pierced Women.
- Inclusive Care for HIV-Positive Women.
- Language Inclusivity for Economically Disadvantaged Women.
- Compassionate Care for Single Mothers with Late Pregnancies.
- Non-Biased Care During Festive Seasons (Diwali).
- Respectful Inclusion of Husbands in Delivery Rooms.
05
Influencer Campaign
We handled the campaign’s Social Media – got multiple influencers on board for supporting the campaign.
06
SOCIAL MEDIA CREATIVES
We executed a social media / digital marketing campaign which advertised the initiative among the target demographics across the country.
outcome
The campaign created a nationwide movement: More than 700 OB-GYNs took the Doctor Wonderful Pledge and became a part of the movement. Our campaign reached over 3.5 million people and started 12,000+ conversations.
More importantly, we succeeded in bringing compassionate and respectful ssmaternity care in focus.
PORTFOLIO
Related Work
Doctor Wonderful
Fssai Eat Right India Online Course
Let’s get in touch
If you think we can contribute to something you are doing, please feel free to give us a call or drop-in for a cup of coffee!
Studio
B-104, Fourth Floor,
Panchsheel Vihar,
New Delhi-110017
Contact Us
Email : ayush@tangio.in
Phone : +919810527653
Quick Links
© 2017 – 2025 | All rights reserved by Tangio